It’s no secret that AI is becoming ubiquitous with almost every aspect of our lives. And although some fear the dystopian idea of this technology taking over our lives, it is a great human feat that I believe we will all come to cherish once we get past an awkward transition. Heavily intrigued by Machine Learning algorithms, I began this project after being inspired by a Guardian article that explained how marketers were buying users’ Spotify data to enhance their targeted advertising.
If Spotify can determine an individual’s mood based on their recent listening history, imagine how much more accurate snapshots of people’s emotions and needs could be by compiling various datasets.
The app aggregates data from the existing apps on your phone and selects the best strains of cannabis to fit your profile. Its machine learning intelligence technology makes educated connections based on your perceived mood to find you the optimal match.
I am currently in the developmental stages of the algorithm framework and will have a fully functioning prototype by fall 2019. The UI will be designed as a mobile application. I will be building not only the product, but the brand from scratch. I have designed a text logo with accompanying information and event postcards. The idea is to hint at the theme of cannabis by exploring the use of fauna with cannabis-related colours (green and purple), accenting the design with bold pops of colour.