Product Creation & Design
StudioGo is a peer-to-peer location scouter to help creatives find studios and workspaces. StudioGo is your in-pocket location scout.
My team and I began this project from ideation stages, using market and user needs research to capture a market segment where a gap existed. Reiterating constantly through extensive market research, we are in the early stages of prototyping, perfecting our UI design to afford the best possible experience. Along with fully designing the UI, I was also heavily involved in the research properties and our branded marketing.
Creative students in Canada make up a $19 million market and 58% of them feel isolated from resources and community.
Identifying the Problem
Our project task was to create a startup by ideating a product that filled an identified market gap. Working backwards from our research results of our chosen market segment—students, which we narrowed down to creative students—we realized that the main problems they faced were finding affordable work spaces and being able to connect to their industry peers. By performing market analysis, such as an adoption curve analysis, we were able to identify our beachhead as creative art students at Ryerson.
The problem we saw: the lack of affordable workspaces for these students because of their inability to commit long-term financially.
With a specific target market, we were able to quickly move on to conducting user interviews to see if our hypotheses were true and to discover common pain points that we may have missed. From analyzing our interview results through a problem integration, we concluded that though money and workspaces were key issues, a recurring theme amongst our interviewees was also the barriers they faced in making connections with their industry peers, which prevented upwards mobility.
Thorough market analysis proved that our beachhead’s total addressable market was between $5.3 million and $19.1 million.
By quantifying our value proposition, we also determined that 58% of creatives feel isolated from the community and its resources. Adopting our solution would fix those pain points through a series of user outcomes:
Acquire knowledge of previously unknown places
Save money (by providing price range)
Build a valuable peer network
Develop professional relationships
Gain creative experience in new spaces
Our solution gives creatives students a platform to share their location insights through a peer-led community.
The solution came in the form of a mobile app. We integrated a photo sharing platform that allows users to spotlight choice spaces they have visited and identify their features. The interactivity of StudioGo encourages to peers to review and comment on shared locations, but also provides the anonymity of simply browsing for an ideal spot. Through the marriage of a review and social media platform, it gives our market the ability to identify affordable spaces, build a meaningful network, while working on their passions.
I sought to create a clean logo that acts as a signifier for what our product strives to achieve—a portable studio of sorts. I used earth tones throughout the design schema to neutralize the busy nature of this type of platform, accenting the palette with a bold splash of scarlet to accentuate the creative purpose behind our product.
Click above to view full prototype or click play below to watch a demo video.